Named after the evergreen tree, which is often used as a symbol of perpetual life because it retains its leaves throughout the seasons rather than shedding them every fall, evergreen content is content that has no expiration date; it will typically retain its value over the long term. 

While creating content that is just as useful five years down the road as it is now may not be easy, it is possible. Think of it as a shrewd investment that keeps on ticking over, providing steady returns month after month, year after year.

Read more about Evergreen Content in our resource article here.

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